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Rob Herzog

Rob Herzog

Vice President, Adventhealth Research Institute & Nicholson Center

Rob Herzog


Rob Herzog serves as the Vice President of AdventHealth’s Research Institute and Nicholson Center, leading oversight and operations of research activities, as well as clinical and surgical training and education.

The Research Institute includes the clinical research operations for eleven therapeutically focused research teams  across AdventHealth: , including Cancer Research, Cardiovascular Research, Neuroscience Research and the Translational Research Institute for Metabolism and Diabetes, with a total portfolio of more than 600+ active clinical studies at any given time. During his tenure, Rob has established new infrastructure to facilitate high-impact clinical research including launching the Office of Sponsored Programs, the Office of Research Integrity and Research Data Services Core, a core service designed to leverage the scale of the AdventHealth System-wide ‘data lake’ with the goal to use rapid learning to advance discovery and improve the health of our communities.

The Nicholson Center is a 54,000 sq/ft advanced medical learning facility equipped with multi-specialty, state-of-the-art equipment to provide comprehensive clinical and surgical training. This high-tech learning and simulation center has grown extensively to support a collaborative teaching environment that brings together global professionals to foster ongoing learning and medical innovation.

Rob began his career with AdventHealth in 2004, advancing to the role of Administrative Director for the Neuroscience Institute before moving into his current position in the Research Institute.  He has served as an instructor for AdventHealth’s leadership development training, launched multi-agency pilot programs to improve the health of the Central Florida community and supported grass-roots innovation through the Community Health Impact Council (CHIC).  Rob is a board member and current Chairman of BioFlorida.

Prior to joining AdventHealth, Rob spent four years as the Director of Operations for Coventry Healthcare, Inc.  He earned his Bachelor’s and Master’s degrees in Virginia, attending James Madison University and the University of Virginia, respectively.

Rob enjoys forging relationships with AdventHealth’s 550+ clinical investigators, striving to link their innovative spirit with industry and academic partners to achieve the shared goal of transforming healthcare for the sake of each patient that we serve.